A Logical Framework for Vetting AI Tools for SEO

If you’ve spent five minutes on LinkedIn lately, you’ve seen the flashy promises of “one-click #1 rankings.” In this feature article for The SEO Community, I cut through the marketing noise to establish a critical “Logic-First” framework for evaluating AI solutions in search. I break down the strategic math behind whether to Build (custom logic via Claude Code), Buy (full-suite platforms like AirOps or Surfer), or leverage Add-ons within your current tech stack—giving teams a clear rubric for data integrity, transparency, and actual workflow ROI.