Is SEO dead? It’s the question every business is asking as AI overviews and LLMs reshape the search landscape. In this podcast episode of The Website Growth Show, I sat down with host Rana Shahbaz to break down why the traditional playbook of churning out endless content is officially obsolete—and what actually drives organic growth today.
During our conversation, I share actionable, data-driven strategies for navigating this shift, focusing on content refreshes, structural hygiene, and deep search intent optimization. I also walk through a real-world case study of a franchise client that doubled their organic traffic by prioritizing site architecture and topical authority.
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