Why Strategy Still Matters More Than Automation

AI is making SEO faster than ever—but faster doesn’t always mean better. I sat down with host Koa Kauwe and Leilani Bruce for the podcast: SEO On-Air to unpack a massive shift happening in our industry: Automation is scaling output, but human strategy is still what drives results.

We went deep into why mass-produced, generic AI content is a long-term trap for businesses, and how agencies are shifting away from rigid “cookie-cutter” packages toward custom, data-driven strategies.

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